Burger King has lately attracted a lot of attention and worry due to allegations that the fast-food chain was about to close all of its shops forever. Conversely, the reports are, quite clearly, totally false. Burger King is not going out of business even if many of its outlets are closing their doors. Actually, this is only the start of a major renovation meant to revive the chain for future use.

Burger King, the firm that invented the globally renowned Whopper, is changing how it runs its business since the fast food sector is quite competitive. Reuters claims that calling for a total shutdown was never even discussed. Though some companies may be liquidated as a result of this major push towards organization, it will also produce a unique and exciting future strategy.

Burger King has been progressively closing shops with poor income performance over the years. Right now, this plan is in execution in its second phase. According to Smart News, the company is supposedly going to close at least 400 more stores all throughout the nation. Mostly, these closures will affect franchises that have not kept the necessary level of performance.

This will let the company to focus on enhancing its better sites more easily. This project is a part of the company’s large “Reclaim the Flame” campaign, meant to update the brand and enhance the whole customer experience. The campaign is expected to run $400 million.

From improving the cuisine’s quality to starting fresh advertising campaigns to giving the restaurants a more modern look and vibe, its strategy covers all between these two points. Burger King wants to have about 3,000 lucrative and successful outlets by 2026, among other goals. The application of modern technologies and physical changes will improve each one of these fields.

Apart from the look of the buildings undergoing the $400 million renovation, modern technology is also helping to improve them. Three-lane drive-through systems and cutting-edge delivery choices are among the creative technology the company is progressively including into its activities. These changes help to simplify and speed the dining experience as well as to meet the changing needs of the current clientele.

These changes grounded on what consumers want help Burger King to compete with established fast-food companies including McDonald’s, Wendy’s, Five Guys, and Shake Shack, all of which are well-known names in the market. Smart News claims that the plan is already working based on the fact that profits are already showing in these early phases.

Burger King should come up with original ideas instead of closing in the future; it is not necessary for it. The organization is modernizing its brand, enhancing its sites, and making sure it always stays effective in a market that is continually changing by means of major activities. Not worried; Burger King is just getting ready to return stronger than it has ever been; it is not going nowhere. This is so even if some of its outlets are closing.